Studio: Trollbäck+Company
My Roll: Creative Direction
"The on-air look fully pays off on the transformation of the channel to a crime theme, with a more consumer-friendly SE7EN-esque vibe in visuals and sound combining fast, moody cuts with tension-building score."
—Brand New/Under Consideration
The dramatic pivot from a pop-culture network for younger women to a true crime destination for a broader age demo was informed by thorough audience research and careful strategy work. As Creative Director at Trollbäck+Company I helped to distill that strategy into a multi-platform branding concept, then assembled and led the talented team of designers, animators, and composers that brought the audio and visuals to life.
The new Oxygen brand embraces the fragmented, distorted, and deeply psychological nature of criminal investigation while retaining clarity and consistency across all media. As of this post, the network is experiencing a 51% increase in viewership
Project Scope: 360 Brand Identity, Logo Design, Motion Graphics Package, Music Direction, Animation Toolkit