Studio: Trollbäck+Company
My Role: Creative Direction
"Flawless and crisp, with a lot of cool little animation details sprinkled throughout. It manages to feel energetic and dynamic with nary a 3D effect in sight. (Except for the 3D logo treatment and even that is nicer than usual.)"
—Brand New / underconsideration.com
After leading a lengthy pitch process, I helped persuade NFL Network to embrace a flatter, more paired-down look that would help them meet the challenges of today's multi-platform environment.
My argument was that they could capture the energy and emotion of football—the human aspects of the game—without shiny chrome and giant robots. Instead, we embraced a bold use of team colors, sharper animation and a content-forward editorial strategy.
Project Scope: Brand Identity, Animation Toolkit, Photographic Art Direction, Content Strategy, On-Set Displays