Studio: Thornberg & Forester
My Role: Creative Direction, Design, Illustration
I won this pitch to redesign ABC Family's (now Freeform) tentpole event with a look inspired by 90s low-budget concert flyers. It was an instant hit with the client and loads of fun for my team of 2D and cell animators.
Embracing the DIY vibe, I designed the logo and illustrated elements using a sharpie and let that language ripple out into numerous on-air elements, mobile and social branding, an OOH campaign, and even some over-the-top experiential designs for Comic-Con.