Studio: Trollbäck+Company
My Role: Creative Direction, Design, Animation
"The new daily wake-up show morning dose is the answer to that question: What do morning shows look like in the age of viral YouTube videos and Twitter posts?"
— Communication Arts
The identity for this syndicated news/pop-culture show began with the simple idea of a circle as a symbol for a single "dose" of content. During the design phase, I established a visual language based on dots, evolving gradients, tense accleration/deceleration, and a single, unassuming typeface. Animators were encouraged to play with this language and come up with a variety of animation bumps and transitions that felt quirky and unexpected.
Project Scope: Brand Identity, Logo Design, Graphics Package, Live Messaging System, Music Direction, Animation Toolkit